Motoring in Germany is a striking 1930 travel poster by celebrated German graphic artist Ludwig Hohlwein, created to promote automobile tourism across Germany.
 
The design combines dramatic Alpine scenery, historic architecture and a sleek early motor car in a bold composition of blue, red, orange and black. Mountain peaks rise behind churches, castles and lakeside buildings, while the imposing automobile in the foreground captures the excitement and freedom associated with modern road travel during the interwar period.
 
Hohlwein was one of Germany’s most influential poster designers of the early twentieth century, renowned for his powerful silhouettes, simplified forms and distinctive use of colour. This poster demonstrates his ability to transform landscape and transport into a highly graphic invitation to travel.
 
A vivid example of vintage European travel advertising, Motoring in Germany captures an era when the motor car was opening new possibilities for independent exploration and touring.